Christmascard from Bates Y&R

Christmascard from Bates Y&R

The advertising agency Bates Y&R sent their customers a very different christmas card. Using Augmented Reality the employees are singing "Deck the Halls" on top of the card.

The advertising agency Bates Y&R sent their customers a very different christmas card. Using Augmented Reality the employees are singing "Deck the Halls" on top of the card.

Showcase of new technology

With the Christmas card, Bates Y&R illustrated how new technology could be used creatively to capture the recipient. When seen through the associated App, the employees sing the Christmas song while their facial mimic follow the music. 

Animation and effects

To show the different aspects of Augmented Reality, we created snow which slowly falls and covers the card. The volume depends on the users distance to the Christmas card.

Get inspired. We love to share.

We like to inspire others with our knowledge about interactive technology and how we use it in our products. Some of the organisations where we have given talks:

Ekstra Bladet, Inventours, Grafisk Arbejdsgiverforening
GEOforum, Post Danmark

Kim Bleshøy Nielsen Managing Director, Partner
+45 22 53 99 90