In-store customization of furniture

In-store customization of furniture

BoConcept sells customizeable designer furniture. To support this we created an iPad-solution which enables customers to customize their new furniture while visiting the store.

BoConcept sells customizeable designer furniture. To support this we created an iPad-solution which enables customers to customize their new furniture while visiting the store.

Customers can configure furniture in the store

Key product displays in BoConcept's stores have an iPad stand where customers can explore the products at their own pace. A video presents the designer, and products can be customized to meet the customer's demands.
As an example, while looking at a sofa the customer can chose a unique combination of modules, fabrics and colors. While customizing the product it is visualized in high-quality 3D.

The iPad supports the salesperson

With the iPad solution, BoConcept has ensured that customers can explore the product and get the information they need. At the same time, the iPad is used by the sales associates to illustrate the possibilities within the product range.

Scalable and reliable

The In-store iPad solution is used over 124 BoConcept stores located in 33 different countries. The solution is easily scalable since all visualization and computation is performed on a private cloud platform.

Get inspired. We love to share.

We like to inspire others with our knowledge about interactive technology and how we use it in our products. Some of the organisations where we have given talks:

Ekstra Bladet, Inventours, Grafisk Arbejdsgiverforening
GEOforum, Post Danmark

Kim Bleshøy Nielsen Managing Director, Partner
+45 22 53 99 90