In-store customization of furniture

BoConcept sells customizeable designer furniture. To support this we created an iPad-solution which enables customers to customize their new furniture while visiting the store.

Business Tools

Interactive Installation


Launch date:
May 2010

Customers can configure furniture in the store

Key product displays in BoConcept’s stores have an iPad stand where customers can explore the products at their own pace. A video presents the designer, and products can be customized to meet the customer’s demands.
As an example, while looking at a sofa the customer can chose a unique combination of modules, fabrics and colors. While customizing the product it is visualized in high-quality 3D.

The iPad supports the salesperson

With the iPad solution, BoConcept has ensured that customers can explore the product and get the information they need. At the same time, the iPad is used by the sales associates to illustrate the possibilities within the product range.

Scalable and reliable

The In-store iPad solution is used over 124 BoConcept stores located in 33 different countries. The solution is easily scalable since all visualization and computation is performed on a private cloud platform.

High-quality 3D of customer configurations

Sales associates can visualize the exact product configurations desired by a customer. This is done using high quality images created on-demand. These can illustrate products such as a couch, where everything from modules to legs and fabrics can be customized.

The quality of the 3D-rendering is very high to ensure that every product detail is crisp and clear. Home Creator works in normal browsers and requires no additional plugins. All 3D images are generated remotely to ensure consistency and offload the computers in the stores. This technology has also been the foundation of the iPad App provided for customers in the stores.

Online around the clock

Stability in all 60 countries is a big priority for BoConcept. The solution is online around the clock and is used thousands of times in 60 countries. Being platform independent, the system can be used on many different types of computers and operating systems.