Interactive LEGO game - Retail store, Chicago
In Chicago playtime starts even before entering the Lego-store. The children are magically transformed into a LEGO-character and participate in the game of feeding the dragon Brickley.
Along with Greathouse Film, we grabbed attention and created positive relations to the LEGO-dragon Brickley. By being a part of the game, the children had a positive impression of the dragon, even before entering the store.
When a child enter the highlighted spot outside the LEGO-store, it is magically transformed into a LEGO-character displayed on the storefront. The children can then play with the dragon either by teasing it or feeding it. While being entertained the children get a lasting impression of the friendly dragon.
The game is taking place on a large screen on the storefront. A sensor captures the kids movement in front of the store.