Tag Archives: Augmented Reality

Visualizing GEO data with Orbicon Informatics Orbicon Informatics and Intertisement are developing a visualisation tool for GEO data. Project details Augmented Reality Business Tools Client:Orbicon Informatics Launch date:October 2015 Intertisement were contacted by Orbicon Informatics in 2015 with a simple question: “Can you help us visualize information on pipeline positions, depth and orientation etc. in relation to images of the real world?”. We accepted the challenge, based on our massive experience in visualization and Augmented Reality and created an exciting solution together. We are now able to load GEO datasets and visualize drainage pipeline information as an Augmented Reality overlay using a mobile device camera. The initial version of the tool has been designed to work with the Samsung Galaxy Tab S (SM-T800), though it should be compatible with most Android based tablets currently on the market. Using the device GPS, gyroscope and compass, we are able to plot data…

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LM Wind Power Augmented Reality App In collaboration with CrossMind ApS, Intertisement developed an interactive experience for LM Wind Power Project details Interactive Installation Client:LM Wind Power Launch date:March 2015 Made on collaboration with CrossMind Initial version for business conference The initial version of this solution could be explored by visitors at the EWEA 2014 business conference and exhibition. The LM Wind Power stand featured a customized setup consisting of four iPad Air units running an Augmented Reality app developed in a collaboration between CrossMind and Intertisement. The setup made it possible to visualize and interact with an offshore wind turbine, utilizing parts and technology supplied by LM Wind Power. The app was customized to visualize an accurate representation of the rotational speed and resulting power efficiency at different wind speeds. This allowed employees at the stand to use the app as a valuable tool in order to convey information about…

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Planimetria – Architectural Visualization In an increasingly digital world of architecture, we seek to create a platform that will meet the demands of project visualization before actual construction begins. Project details Augmented Reality Business Tools Over the past few years, Intertisement has been no stranger to developing visualization applications for a broad range of partners. Prompted by an increasing interest from the construction industry, we created a visualization platform targeted specifically at this field. A platform where digital CAD drawings can be uploaded by the designers and distributed to the key people involved in the project. We call this platform Planimetria and it embodies the knowledge of visualization technology that Intertisement has learned since it’s inception, all while making it easily accessible on mobile devices. https://www.youtube.com/watch?v=_DyTtSIKPC4 Using Augmented Reality and Virtual Reality technology, a supported building can be inspected in immersive and natural ways. In Augmented Reality a building can…

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Virtual demonstration of Belman’s products With products too big for trade shows and sales meetings, Augmented Reality was the perfect solution for Belman. Project details Augmented Reality Business Tools Client: Belman Launch date: March, 2013 Development: 1 month Virtual demonstration of products With Belman’s new Augmented Reality App, both sales representatives and customers can visualize Belman’s products. The product is shown in full scale and can be showcased in the customers own production environment. Vivid product demonstration at trade shows When participating at trade shows, Belman is now able to virtually showcase their products without physically bringing them. The sales representative can easily highlight product details to new potential customers. This is done by simply rotating the product in 3D. Since the virtual products are shown in a physical context, the customers get a very authentic impression of the product dimensions.

The connection between printed and digital media The danish employers’ organisation, Grafisk Arbejdsgiverforening, inspired their members to let printed and digital media support each other using Augmented Reality. Project details Augmented Reality Client:Grafisk Arbejdsgiverforening Launch date:February 2013 Development:1 month Printed and digital media connected As an industry association, Grafisk Arbejdsgiverforening wanted to issue a direct mail campaign to their members, to illustrate how new technologies like Augmented Reality could contribute to traditional marketing. The job for Intertisement was to demonstrate Augmented Reality in a simple way, to ensure that the recipient was left with a positive impression of the new technology. Increased longevity for the printed media The aim of using Augmented Reality was to increase the longevity of the publication, by providing a synergy between the physiscal print and digital App. This inspired recipients to save the direct mail since it was a basis for later use of the…

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Volkswagen up! Augmented Reality App Using Augmented Reality, Volkswagens new Up! was presented in 3D on advertisements in national newspapers. The customers could change color, wheels, decoration and customize the car in 3D.  Project details Augmented Reality Client:Volkswagen Denmark Launch date:May, 2012 Development:3 month More young people to Volkswagen Volkswagen’s ambition for us was clear as day: They wanted to attract more young people to their new product and be the most digital car brand in Denmark. For the launch of Up!, a synergy was to be made between the printed newspaper advertisements and the digital media. This led to a strong collaboration between Intertisement, Ekstra Bladet (the newspaper) and the ad agency Subsero. The attention was sparked in the newspaper At the launch of the new Up!, a 1.5 page advertisement was placed in Ekstra Bladet. The message was simple: See Volkswagen’s new initiative emerge from the ad and…

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Simulation of a smoking cessation In collaboration with MediaFarm we created a demonstration of Augmented Reality and animation for an industry conference. We showed a new way to convey a message in commercial context. Project details Augmented Reality Client:MediaFarm Launch date:December 2011 Development:1 month The effect of a smoking cessation Through the App one can see the lungs of a smoker behind the chest. The app can the simulate the effects of a smoking cessation from 20 minutes to 15 years after. Learning and education The animations in the App also demonstrates how the interactive figures and animations can be used by industrial enterprises, schools etc. for learning and education.

Christmas Card from Bates Y&R The advertising agency Bates Y&R sent their customers a very different christmas card. Using Augmented Reality the employees are singing “Deck the Halls” on top of the card. Project details Augmented Reality Client:Bates Y&R Launch date:December 2011 Development:3 weeks Showcase of new technology With the Christmas card, Bates Y&R illustrated how new technology could be used creatively to capture the recipient. When seen through the associated App, the employees sing the Christmas song while their facial mimic follow the music.  Animation and effects To show the different aspects of Augmented Reality, we created snow which slowly falls and covers the card. The volume depends on the users distance to the Christmas card.

Augmented Reality Heartcam With Mechanism Digital we created an App which could spark their customer’s interest for Augmented Reality. Project details Augmented Reality Client:Mechanism Digital Launch date:February 2012 Development:3 weeks Watch your heart beat The ‘Heart Cam’ marker is printed on Mechanism Digital’s t-shirts along with a series of postcards. When you look a person’s chest through the App you see right through to the heart. Three versions of your heart The heart is shown in three different versions: Horror, Valentine and X-Ray. Horror shows your heart behind a chest which is ripped right open. Valentine shows a classic romantic heart which you can show to the one you love. X-Ray simulates a medical x-ray image of your beating heart. Huge interest With over 60.000 downloads from the iTunes store, the ‘Heart Cam’ App by far surpassed the expectations. As of today the interest for the App continues with many…

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