Interactive sales tool for Metso
Interactive sales tool for Metso A new and exciting way of presenting interactive information has gained great support by clients and sales staff Project details Interactive Installation Business Tools Client:Metso Launch date:2014 Development:1 month Metso wants to be different “Metso is a team of 16,000 industry experts located in more than 50 countries worldwide working in close cooperation with their customers to achieve sustainable process and profit improvements in minerals processing and flow control.” Every year Metso is represented at trade shows all over the world. Intertisement was approached to help make an interactive solution for the Metso sales force, to deliver all the vital information in a creative and inspiring form. Together we made a strong solution Together with our partners, we constructed a giant interactive iPad, were the sales force and potential customers could interact with the masive content and product information. Due to the intuitive touch-screen handling,…
Interactive installation for Christian Dior in Hong Kong
Interactive installation for Christian Dior in Hong Kong An interactive installation created involvement and attention for Christian Diors store in Hong Kong. Project details Interactive Installation Process Client:Christian Dior Launch date:July, 2013 Development:1 month Attention and excitement around the store To engage the younger audience around their store, Christian Dior approached Intertisement. They had seen our previous work with Augmented Reality and interactive experiences. Given their challenge, we recommended an interactive installation to encourage participation from the target audience. The solution use elements from Christian Dior’s 2013/2014 fashion show, where models are outlined as silhouettes. The projected silhouettes make reflections on the wall, when the visitor stands in front of them. This creates attention and excitement around the store. On-site installation Intertisement have created a complete solution from concept to implementation, including hardware setup and on-site installation. Physical and digital style was a high priority for both Christian Dior and…
Grundfos product presentation at trade fair
Grundfos product presentation at trade fair Grundfos wanted their stand to be remembered at ISH 2013. 100 sales representatives was to be eqipped with 85 iPads and Augmented Reality for product presentation. Project details Business Tools Client:Grundfos Launch date:March 2013 Development:6 weeks The complete product portfolio for 100 sales representatives At the ISH booth, the Grundfos’ sales representatives needed to present their pumps via 3D presentations, videos and product data on the iPad. The new technology and the exciting presentation format should leave the customers with an unforgettable experience. The drink coaster in the coffee bar became the marker triggering the Augmented Reality. When seen through the iPad, the coaster was surrounded by Grundfos’ products. The sales representatives and customers could then chose products and explore product information, images, 3D-models and videos. 85 iPads on 800 square meters In cooperation with Grundfos we ensured that all aspects of the stand…
Virtual demonstration of Belman’s products
Virtual demonstration of Belman’s products With products too big for trade shows and sales meetings, Augmented Reality was the perfect solution for Belman. Project details Augmented Reality Business Tools Client: Belman Launch date: March, 2013 Development: 1 month Virtual demonstration of products With Belman’s new Augmented Reality App, both sales representatives and customers can visualize Belman’s products. The product is shown in full scale and can be showcased in the customers own production environment. Vivid product demonstration at trade shows When participating at trade shows, Belman is now able to virtually showcase their products without physically bringing them. The sales representative can easily highlight product details to new potential customers. This is done by simply rotating the product in 3D. Since the virtual products are shown in a physical context, the customers get a very authentic impression of the product dimensions.
The connection between printed and digital media
The connection between printed and digital media The danish employers’ organisation, Grafisk Arbejdsgiverforening, inspired their members to let printed and digital media support each other using Augmented Reality. Project details Augmented Reality Client:Grafisk Arbejdsgiverforening Launch date:February 2013 Development:1 month Printed and digital media connected As an industry association, Grafisk Arbejdsgiverforening wanted to issue a direct mail campaign to their members, to illustrate how new technologies like Augmented Reality could contribute to traditional marketing. The job for Intertisement was to demonstrate Augmented Reality in a simple way, to ensure that the recipient was left with a positive impression of the new technology. Increased longevity for the printed media The aim of using Augmented Reality was to increase the longevity of the publication, by providing a synergy between the physiscal print and digital App. This inspired recipients to save the direct mail since it was a basis for later use of the…
In-store customization of furniture
In-store customization of furniture BoConcept sells customizeable designer furniture. To support this we created an iPad-solution which enables customers to customize their new furniture while visiting the store. Project details Business Tools Interactive Installation Client:BoConcept Launch date:May 2010 Customers can configure furniture in the store Key product displays in BoConcept’s stores have an iPad stand where customers can explore the products at their own pace. A video presents the designer, and products can be customized to meet the customer’s demands.As an example, while looking at a sofa the customer can chose a unique combination of modules, fabrics and colors. While customizing the product it is visualized in high-quality 3D. The iPad supports the salesperson With the iPad solution, BoConcept has ensured that customers can explore the product and get the information they need. At the same time, the iPad is used by the sales associates to illustrate the possibilities within…
Volkswagen up! Augmented Reality App
Volkswagen up! Augmented Reality App Using Augmented Reality, Volkswagens new Up! was presented in 3D on advertisements in national newspapers. The customers could change color, wheels, decoration and customize the car in 3D. Project details Augmented Reality Client:Volkswagen Denmark Launch date:May, 2012 Development:3 month More young people to Volkswagen Volkswagen’s ambition for us was clear as day: They wanted to attract more young people to their new product and be the most digital car brand in Denmark. For the launch of Up!, a synergy was to be made between the printed newspaper advertisements and the digital media. This led to a strong collaboration between Intertisement, Ekstra Bladet (the newspaper) and the ad agency Subsero. The attention was sparked in the newspaper At the launch of the new Up!, a 1.5 page advertisement was placed in Ekstra Bladet. The message was simple: See Volkswagen’s new initiative emerge from the ad and…
Simulation of a smoking cessation
Simulation of a smoking cessation In collaboration with MediaFarm we created a demonstration of Augmented Reality and animation for an industry conference. We showed a new way to convey a message in commercial context. Project details Augmented Reality Client:MediaFarm Launch date:December 2011 Development:1 month The effect of a smoking cessation Through the App one can see the lungs of a smoker behind the chest. The app can the simulate the effects of a smoking cessation from 20 minutes to 15 years after. Learning and education The animations in the App also demonstrates how the interactive figures and animations can be used by industrial enterprises, schools etc. for learning and education.
Christmas Card from Bates Y&R
Christmas Card from Bates Y&R The advertising agency Bates Y&R sent their customers a very different christmas card. Using Augmented Reality the employees are singing “Deck the Halls” on top of the card. Project details Augmented Reality Client:Bates Y&R Launch date:December 2011 Development:3 weeks Showcase of new technology With the Christmas card, Bates Y&R illustrated how new technology could be used creatively to capture the recipient. When seen through the associated App, the employees sing the Christmas song while their facial mimic follow the music. Animation and effects To show the different aspects of Augmented Reality, we created snow which slowly falls and covers the card. The volume depends on the users distance to the Christmas card.
Augmented Reality Heartcam
Augmented Reality Heartcam With Mechanism Digital we created an App which could spark their customer’s interest for Augmented Reality. Project details Augmented Reality Client:Mechanism Digital Launch date:February 2012 Development:3 weeks Watch your heart beat The ‘Heart Cam’ marker is printed on Mechanism Digital’s t-shirts along with a series of postcards. When you look a person’s chest through the App you see right through to the heart. Three versions of your heart The heart is shown in three different versions: Horror, Valentine and X-Ray. Horror shows your heart behind a chest which is ripped right open. Valentine shows a classic romantic heart which you can show to the one you love. X-Ray simulates a medical x-ray image of your beating heart. Huge interest With over 60.000 downloads from the iTunes store, the ‘Heart Cam’ App by far surpassed the expectations. As of today the interest for the App continues with many…